Page 61 - Catalysing Chemicals WIP (Version 2.0) FINAL ARTWORK.cdr

Huntsman :
A Game Changing Fabric Dye

Huntsman Textile Effects works
with all sections of the textile value
chain to build on their heritage of
innovation and drive the industry
towards a more sustainable future
in Asia and around the world. In
dyes, Huntsman’s AVITERA SE
reactive dye range is a real game-
changer for the industry. These
dyes use up to 50 per cent less
water and energy than the best
dyeing technologies available
currently. They also use less salt
and are the first reactive dyes to
be free of para-chloroaniline**
(below detection limits) and
other hazardous substances.
Made in India at Huntsman’s
Baroda production Plant, the
AVITERA SE dyes also help mills
improve productivity and yield
and win more global business
with a cleaner supply chain.

AVITERA® SE is a winner of the
2014 ICIS Innovation Awards.
Fabrics dyed with AVITERA® SE
comply with strict environmental
requirements of leading brands
and retailers, providing operational
excellence, substantial water and
energy savings, as well as reduced
processing time.

Chemistry Everywhere 57
In Pursuit of Sustainable Development