The logo forms the alphabet “e” which represents Equality and Equity. The parallel strokes reflect collective action by Governments, industry and institutions enabling women to achieve their economic potential, globally. The tricolours symbolise the values of the alliance- saffron for strength and courage, white standing for truth and green for growth. The red dot denotes prosperity. The logo draws inspiration from Lord Ganesh who symbol.
Caps & Shells has been assigned to create a logo for the Alliance for Global Good - Gender Equity and Equality, a Global Collective of Governments, Industry, and Development Organizations dedicated to inspiring intentional action to enable women worldwide to achieve their economic potential. Our team collaborates closely with clients in various brainstorming sessions to develop the logo identity, which was officially unveiled by the Smt Smriti Zubin Irani, Honorable Minister for Women and Child Development and Minister of Minority Affairs, Government of India and and Mr Bill Gates, Co-Chair, Bill & Melinda Gates Foundation.
Client : CII
