The United Nations Industrial Development Organization (UNIDO) is the specialized agency of the United Nations that promotes industrial development for poverty reduction, inclusive globalization and environmental sustainability. The Government of India, through the Department for Promotion of Industry and Internal Trade (DPIIT) – Ministry of Commerce and Trade, jointly launched in April 2021 the Facility for International Cooperation on Inclusive and Sustainable Development (FIC-ISID). This five-year initiative (2021-2026) aims to contribute to initiating, directing and supporting the inclusive and sustainable transformation of policy and practice for industrial development in India particularly for the manufacturing and allied sectors through knowledge, learning, projects development and partnerships facilitation.

The logo symbol was designed to depict a seamless connect of commitment, actions & ability (denoted by three colors) to be resilient towards building an evolved and sustainable economy, three lines moving parallelly signifies a symbol of inclusivity and sustainability towards a better future.

Climate change is the defining issue of our times and businesses are facing major challenges due to increased frequency of extreme climate events. The Paris climate accord aimed to retain global average temperature rise to well below 20C and strive for 1.50C to prevent unbridled climate change. India's own climate change assessment report by the government showed that both the frequency and intensity of droughts had increased significantly between 1951 and 2016; and more areas have become susceptible to flooding. It warns that heat waves would intensify four-fold by the end of the century. But scientists world over are hopeful that a calamity can be avoided if the world acts fast.

The CII Climate Action Charter (CCAC) has been designed to give impetus to this call to arms through collective action by Indian businesses. CCAC will provide a platform for Indian businesses to map Climate Change as a material risk across value chains and develop long-term actions to build resilience. This platform will facilitate businesses to lead their sectoral climate actions and showcase best practices for addressing climate risks.

CII engaged with Caps & Shells to design the visual identity for this initiative. Our team designed the logo through a narrowed spacing of three alphabets together building a strong symbol ‘c’ stands for a ‘change’ for a better future.

Caps & Shells was entrusted by CII to craft the visual identity for the Global Tourism Investor Summit, a summit planned by the Ministry of Tourism in collaboration with CII as an industry partner. The theme emphasized India's rich blend of nature, culture, traditions, and its emerging potential in medical/health tourism, positioning India as a distinctive and alluring global destination.

Our design ingeniously centers around the letter 'I,' representing 'India' as the heart of this unique destination. The motifs and figures within the 'I' symbolize the vibrant culture and quintessence of Indian heritage, adorned in the vivid colors synonymous with India.

By making 'I' the hallmark of the visual identity, we have ensured a powerful and memorable impression, enabling the branding and promotion to distinctly stand out, leaving a lasting impact on the audience.

‘A Sun Flower Blooming’

Inspired from B20 logo (Sun with rays), we propose to have a blooming Sunflower as visual identity for this year. 18th Sustainability Summit is aimed to strengthen global partnerships for inclusive & sustainable development. It will bring together the ideas & discussions from across the globe to enable the actions, deepen the partnerships and open up the possibilities and opportunities for a brighter world.

The blooming sunflower can be a powerful visual symbol to represent global partnerships, interconnectedness, the ideas of growth, inclusiveness and prosperity

The unprecedented global crisis caused by the pandemic is a wake-up call that demonstrates nature’s ultimate power over lives and societies; the urgent need to respect and safeguard the environment. There is an opportunity for the world to put solutions in place that will help tackle the current emergency effectively and strengthen the system to better respond to any future crises – whether pandemics or disasters. In order to build a resilient future, a return to business-as-usual, environmentally destructive investment patterns and activities have to be avoided.

The 16th Sustainability Summit 2021 was designed to bring to fore captivating deliberations and intellectual insights that inspire in creating a movement to deliver ambitious actions for a resilient future.

Like every year, Caps & Shells helped CII to create a visual identity and extended this across the communication. We chose 'Helix' as visual for the Summit 2021. Our team created a visual integrated with 'Helix', - a methophic example of depicting 'The Resilience'. (the ability of businesses to anticipate and respond to the change) and the Leaves (to show the evolution and outcome).

2020 was special year (CoVID came later) because international key meetings were planned globally to set the tone and agenda on environmental action in the decade. The 15th Sustainability Summit was designed to bring to fore ideas and thought leadership on the next decade of actions based on 2020 negotiations. Our design team used their typography skills to create a vibrant identity making 2020 as foundation for 2030 outcomes.

Inspired from the Butterfly Effect theory, Caps & Shells created visual identity for Summit 2019. Like it’s all about the impact of collaboration and other fundamental changes on a micro-level that influence the surroundings. Our visual identity on the cover here depicts an ecosystem in itself where interconnection and sustainable future has been deliberately woven to signify the magnanimity and the intensity of impact from every effort.

We live in a world of extreme hope and despair. The duality arises from the resolve of human potential to overcome any challenge, and the social and ecological crises emanating from that human potential. The future of human and the ecosystem, it depends on is turning out to be more interdependent than ever known. The future is that of everyone. We used vibrant color strokes symbolizing the various action & efforts towards betterment of the people and planet.

Established in 2009 to promote durable change at scale in South Asia's cereal-based cropping systems, CSISA works to increase the adoption of various resource-conserving and climate-resilient technologies, and improve farmers' access to market information and enterprise development. Divided into phases based on the project duration, as CSISA entered its third phase in 2015, a new, more cohesive visual identity for the project was created for its rebranding. The new logo design was evolution of the previous logo, bringing more vibrancy, simplicity.

A design element and a colour palette was also introduced to make an identical change for future communications. The entire project included creation of brand manual, internal & external communications, development of regional marketing materials.

Skill Council for Green Jobs is one of the most recently launched initiatives of the Government of India aligned to the National Skill Development Mission. It is promoted by the Ministry of New and Renewable Energy (MNRE) and Confederation of Indian Industry (CII). Caps & Shells was hired to design the logo for the Council. Inspiring from 4 renewable sources, our designers created vibrant visual for the logo.

Air Quality gets worse during winters in North India due to rice crop residue burning in Northwest of India. CII Foundation in collaboration with industry, government and local community, started an intervention in Punjab & Haryana in 2018 and reached out to more than 1000 villages.

Partnering CII Foundation in its project, Caps & Shells took this opportunity to uplift the spirit through effective communication and decided to create a campaign to involve more farmers & stakeholders from the community.

The campaign was followed by online & offline communication, and a unique anthem in regional language to encourage the inclusion of the community towards cleaner air.