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FMCG
The Landscape
Growing awareness, easier as in India, the FMCG sector In India there is a sudden surge
access, and changing lifestyles has successfully sold products of a burgeoning population that
are key growth drivers for Fast to the lower and middle income is willing to spend on lifestyle
Moving Consumer Goods groups. products.
(FMCG). Globally as well
4 USD
Rank in Indian 29.4 29 100
Economy
billion billion billion
Urban market share Rural market Expected Rural market
in 2016-17 share in 2016-17 share by 2020
USD USD USD
20.6% 100 49 103.7
Compound Annual billion billion billion
Growth Rate
Expected Rural market Annual production Annual production
share by 2020 in 2016 in 2020
FMCG
Breakup 19% 31% 50%
Food & Beverages Healthcare Household & Personal Care
34 Chemistry Everywhere
In Pursuit of Sustainable Development
