Page 7 - Chambal Fertilisers - CSR Compendium Revised 23 july 2019 font file

CSR COMPENDIUM 07 Creating Value, Transforming Lives 07

Chambal Fertilisers, founded on Dr K K Birla’s vision
Chambal Fertilisers, founded on Dr K K Birla’s vision
and values
and values, enjoys a rich legacy of creating value with , enjoys a rich legacy of creating value with
responsibility. To him, the passion to make a responsibility. To him, the passion to make a
difference in people’s lives came naturally. His father,
difference in people’s lives came naturally. His father,
Shri G D Birla, sowed the seeds of CSR in India in
Shri G D Birla, sowed the seeds of CSR in India in
1944 when he co-authored the Bombay Plan.
1944 when he co-authored the Bombay Plan.
Following his footsteps, Dr K K Birla transformed the
Following his footsteps, Dr K K Birla transformed the
direction of CSR from philanthropy to socio direction of CSR from philanthropy to
economic development. socio-economic development.
An outstanding visionary, he was not only a business
An outstanding visionary, he was not only a business
leader par excellence but also a builder of India’s
leader par excellence, but also a builder of India’s
modern educational and scientific institutions. He
modern educational and scientific institutions. He
has se
has set new benchmarks, as the founder, driving t new benchmarks, as the founder, driving
BITS Pilani to become a world-class technical
BITS Pilani to become a world-class technical
education institution in India. Dr Birla’s passion ation institution in India. Dr Birla’s passion
educ
sparked in the company the desire to pursue mission
sparked in the company the desire to pursue the
“Living Responsibly”. mission “Living Responsibly”.
Transcending beyond responsible manufacture of
Transcending beyond responsible manufacturing of
products, this mission translates in to building lasting
products, this mission translates to building lasting
social capital and self-reliant communities. Our
social capital and self-reliant communities. Our
societal initiatives, woven around India’s sustainable
societal initiatives, woven around India’s sustainable
rural development, are aligned to the Government’s
rural development, are aligned to the Government’s
initiatives such as Samagra Madhyamik Shiksha
initiatives such as Samagra Madhyamik Shiksha
Abhiyan & Beti Bachao Beti Padhao Abhiyan,
Abhiyan & Beti Bachao Beti Padhao Abhiyan,
Integrated Child Development Services (ICDS)
Integrated Child Development Services (ICDS),
National Health Mission, Skill India, Swachh Bharat,
National Health Mission, Skill India, Swachh Bharat,
Doubling Farmer Incomes amongst others. Doubling Farmer Incomes, amongst others.
We strive to improve the quality of life of rural
We strive to improve the quality of life of rural
communities through accelerated economic growth
communities through accelerated economic growth
and social development. A holistic approach, where
and social development. A holistic approach, where
one activity complements and strengthens the
one activity complements and strengthens the
efforts of the other, is helping us build communities
efforts of the other, is helping us build communities
capable of living sustainably. Our initiatives, resting
capable of living sustainably. Our initiative resting on
the six pillars of Education, Skill Development,
on the six pillars of Education, Skill Development,
Employment and Livelihood, Healthcare, Rural
Employment & Livelihood, Healthcare, Rural
Development, and Sustainable Agriculture are
Development, and Sustainable Agriculture are
ins
institutionalized as Project Akshar, Saksham, titutionalized as Project Akshar, Saksham,
Pragati, Arogya, Saakar, and Bhoomi. Pragati, Arogya, Saakar, and Bhoomi.