Year 2022 has been a good start for Caps & Shells when our creative team is inspired and full of new ideas not just limited to the drawing board, but taking it to the next level. For this edition, our team came up with a unique idea of creating communication through powerful visuals and story.
Sustainability Awards 2022 - Unleash your True Colour
Just like when the universe starts, it’s all blank, but then colourful dust clouds form and stars collide, then comes the beauty of nature, the entire universe is here. We created a universe of placing the trophy in a glass water jar and injected edible colours to get the powerful visuals. Each colour here represents the actions taken by industry and leading to excellence in sustainability. The Liquid ink changes its shape by flowing and to form a unique character/trait to the Trophy. Every single color splash depicts a new change of it's own, they're popping and coming into existence. The colours signify change that impacts countless lives and communities.

With the help of i-Splash team, Caps & Shells was able to transform the idea into a beautiful execution. i-splash used high technology multiple cameras at a single time to get the shots from different angles.
The entire execution was done in Caps & Shells Noida Studio.
 
Behind the Scenes
Team who made it happen