Established in 2015, Caps and Shells is a boutique Design Studio based in New Delhi(NCR), India.
We use the visual language which fits flawlessly with the brand and goes hand in hand with its evolution. Our synergies with photographers, printers, designers, animators ensure that the end product is nothing but perfect.
Angelique International

Corporate Brochure
Cafe Why Not

Visual Identity & cafe Design
CII-ITC Sustainable Development

A Guidebook for Biodiversity Management
x

 

Task
In a world full of brands and brandings, it's a task to design a contemporary corporate brochure with their original pictures of their verticals that must follow the basic brand guidelines and conveys brand value.

Design
With interesting taglines and fascinating infographics, we thought of modern and contemporary designs that offer edgy and stylish, clean lines, white space, symbols and impactful outcome. It's all about a fusion of both visual and words embracing minimalistic colours in every page reflecting their core purpose.

 

 
 
x

 

Task
Conceptualisation & Designing of a Café.

Approach
Being in front of one of the most popular college campuses of Delhi University, Sri Venkateswara College aka Venky, we kept the tone youthful.

Visual Structure
Aligning the design with a name as bold as ‘Why Not’, we figured a route which was rustic enough to fascinate the audience. A proportionate balance was maintained across the colors used in the designing of elements like logo, menu, cutlery, walls etc.

Ideation
Walls were given different identity which were in sync with the brand image. One wall was entitled as ‘Why Not Bollyfood’ which captured the essence of Bollywood bringing out the beauty of food over the years. The wall contains titles of Bollywood films like AalooChaat, Lunch Box, Khichdi, Daawat-e-Ishq and many more.
Second wall highlighted the trending world of applications and was given the name ‘Why not Appning’ Wall. Famous apps were used and desi taglines were used as their descriptors like Instagram: Hamareyahanharprakaarkephotumiltehain,
Whatsapp: Aakhribaarkabdekhagayatha, Temple Run: Rukna Mana Hai, CandyCrush: ZindagiMilegi Fir Dobara and many more.

 

x

 

Task
A poignant Guidebook for the implementation of biodiversity conservation.

Approach

The current biodiversity crisis could wipe out life as we know it. That is exactly why, throughout our work we aim to inspire, inform, involve and influence our target audience who can take action to safeguard biodiversity.

Design
With bold colour palettes we kept the fascinating ingredients of beauty, elegance and smartness in mind emerging as a promising means for addressing biodiversity. We have created well thought after infographics to get you up and running spreading the message of species conservation

 
 
Confederation of Indian Industry

Coffee Table Book
CII-ITC Sustainable Development

Brochure
CII-ITC Sustainable Development

Brochure
x

 

Task
Ideation & creation of a 140-page coffee table book that represents the bilateral relations between the two nations – India & Japan,
and summarizes the delegations of the last decade.

Approach
We projected Japan as the destination of harmony and unity. Thus, the cover contains an empowering design which is derived from the national identity i.e. red dot of the national flag. The imagery of the dot brings out the rising sun which marks the progress on the bilateral relations.

Design
The design was kept premium to enhance the readability of the text and highlight its essence. Along with the concept, copy and design, aesthetics were accentuated in the printing stage by the means of gold, maroon spot colors in matt finish with UV effect on intricate motifs.

 
 
x

 

Task
To captivatingly designan integrated approachhighlighting the steps to improve the quality of air in NCR.

Design
With subtle colours, pulsing elements and creativeillustrations, we went conceptually surreal and fun in a simplistic and unique way.

 

 
 
x

 

Task
Creating the corporate brochure for India Business Biodiversity Initiative was a more of a thinking process with a bit of precision and intricacy involved.

Approach
Any corporate communication is supposed to be a symbol of class and a synopsis of its business. This initiative by CII-ITC involved an association as vital as our ecosystem – a bond of business and biodiversity. So, to bring out the beauty, the route of shadow art was taken keeping in mind its beauty and significance.
We focussed on showcasing the fusion of business & biodiversity

Execution
Every idea needs an impeccable execution. To bring out a result as beautiful as the thought, in addition to drafting the copy and planning the structure, an in-house shoot was done to figure out the challenges and the possible outcome. z After the first rough draft, a professional shoot was done followed by the steps of post-production and printing, the remarkable brochure was ready which we still boast of till date.

 
 
Chambal Fertilizers & Chemicals ltd

Corporate Social Responsibility Campaign
Cereal Systems Initiative for South Asia

Rebranding
CII-Business Integrity

Coffee Table Book
x

 

 

 

 
 
x

 

Task
To create a new, more cohesive visual identity for CSISA’s rebranding without deviating from its identity and brand value.

Design
The logo is an inclusive symbol that denotes the strengthening essence of the brand. It incorporates three solid colours which form a spherical cycle of three elementary crops of the project i.e. wheat, rice and maize. The spherical entity symbolizes the constant journey of progress and growth and brings forth the productivity factor by portraying the rotational cycle of crops.

 
 
x

 

Task
Promoting adoption of responsible business practices by corporates in India in response to the developing trends of business practises, ethics and values.

Design
With actual images of Roadshow, we have used unique style of illustrations reflecting monuments of each state with a mix of business graphics to make it look impactful. Elusive colour combination of Blue & Green offers a dynamic contrast across the book and contemporary fonts make the book go stimulating.

 
 
Ananda

Packaging
Winknet

Logo Designing
CII-SKILL COUCIL FOR GREEN JOBS

LOGO DESIGN for an initiative
x

 

Task

Milk Packaging Designs



Approach

Gone are the days of boring milk packaging designs because the kitchen essential has been evolved
to be more contemporary and appealing for the design-conscious consumer.
Ranging from regular milk to soy, milk packaging designs are transforming from rudimentary to beautiful.



Visual Structure

Less is more. Following this trend we have infused life on a plain white canvas in a clean manner. The youthful milk splash
depicts healthy and enriching milk qualities and its reach in the market.
3 different colours are given to each milk variation. It is very eye catching and gives a very premium look to the milk pouches.



x

 

Task
Conceptualisation & Designing the Logo

Approach
Since Winknet is India’s first B2C, end to end, broadband devices brand empowering people with seamless,
reliable and cutting edge broadband devices, we tried to infuse fun in a tech company.
We do not always need a decorative logo to tell our story. Sometimes a
contemporary, timeless, sharp typographic logo really hits the spot.

Visual Structure
An elusive Purple colour in “wink” has been used to make it stand out with bold typographic
treatment yet in a very sophisticated manner. We communicated the brand’s identity boldly and
made its look and feel contemporary in the wink of an eye.

 
 
x

 

Task
Conceptualisation & Designing the SKILL COUCIL FOR GREEN JOBS LOGO

Approach
The power of a logo is to elicit a response that has a resounding effect. Since, Green Jobs empowers people seeking careers
in sustainability & environmental responsibility.

Hence for SCGJ logo, we derived inspiration from 5 elements of nature to conclude a number of takeaways to plant the seeds
for action by all sectors towards accelerating green business in India.

Visual Structure
With our extensive selection of curves, straight lines and the use of subtle colour palette, we tried to convey our message strongly,
evoke emotions, and add brilliance to the very initiative.

 
 
 
New Age Media Partner
Caps & Shells Creatives Pvt.Ltd
A - 137, Third Floor
Defence Colony, New Delhi - 110024
P: +91-11-46014390 M: 9910083145
E: kapil@capsandshells.com