Page 7 - Chambal Fertilisers - CSR Compendium-
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CSR COMPENDIUM  07        Creating Value, Transforming Lives  07


                                                                        Founded on Dr K K Birla's vision and values, Chambal
                                  Chambal Fertilisers, founded on Dr K K Birla’s vision
                                                                        enjoys a rich legacy of creating value with
                                  and values, enjoys a rich legacy of creating value with
                                  responsibility. To him, the passion to make a  responsibility. To him, the passion to make a
                                                                        difference in people’s lives came naturally. His father,
                                  difference in people’s lives came naturally. His father,
                                                                        Shri G D Birla, sowed the seeds of CSR in India in
                                  Shri G D Birla, sowed the seeds of CSR in India in
                                  1944 when he co-authored the Bombay Plan.
                                                                        1944 when he co-authored the Bombay Plan.
                                  Following his footsteps, Dr K K Birla transformed the
                                                                        Following his footsteps, Dr K K Birla transformed the
                                  direction of CSR from philanthropy to socio  direction of CSR from philanthropy to
                                  economic development.                 socio-economic development.
                                                                        An outstanding visionary, he was not only a business
                                  An outstanding visionary, he was not only a business
                                  leader par excellence but also a builder of India’s
                                                                        leader par excellence, but also a builder of India’s
                                  modern educational and scientific institutions. He
                                                                        modern educational and scientific institutions. He
                                                                        has se
                                  has set new benchmarks, as the founder, driving t new benchmarks, as the founder, driving
                                                                        BITS Pilani to become a world-class technical
                                  BITS Pilani to become a world-class technical
                                  education institution in India. Dr Birla’s passion ation institution in India. Dr Birla’s passion
                                                                        educ
                                  sparked in the company the desire to pursue mission
                                                                        sparked in the company the desire to pursue the
                                  “Living Responsibly”.                 mission “Living Responsibly”.
                                  Transcending beyond responsible manufacture of
                                                                        Transcending beyond responsible manufacturing of
                                  products, this mission translates in to building lasting
                                                                        products, this mission translates to building lasting
                                  social capital and self-reliant communities. Our
                                                                        social capital and self-reliant communities. Our
                                  societal initiatives, woven around India’s sustainable
                                                                        societal initiatives, woven around India’s sustainable
                                                                        rural development, are aligned to the Government’s
                                  rural development, are aligned to the Government’s
                                  initiatives such as Samagra Madhyamik Shiksha
                                                                        initiatives such as Samagra Madhyamik Shiksha
                                  Abhiyan & Beti Bachao Beti Padhao Abhiyan,
                                                                        Abhiyan & Beti Bachao Beti Padhao Abhiyan,
                                  Integrated Child Development Services (ICDS)
                                                                        Integrated Child Development Services (ICDS),
                                  National Health Mission, Skill India, Swachh Bharat,
                                                                        National Health Mission, Skill India, Swachh Bharat,
                                  Doubling Farmer Incomes amongst others.   Doubling Farmer Incomes, amongst others.
                                                                        We strive to improve the quality of life of rural
                                  We strive to improve the quality of life of rural
                                  communities through accelerated economic growth
                                                                        communities through accelerated economic growth
                                                                        and social development. A holistic approach, where
                                  and social development. A holistic approach, where
                                  one activity complements and strengthens the
                                                                        one activity complements and strengthens the
                                  efforts of the other, is helping us build communities
                                                                        efforts of the other, is helping us build communities
                                                                        capable of living sustainably. Our initiatives, resting
                                  capable of living sustainably. Our initiative resting on
                                  the six pillars of Education, Skill Development,
                                                                        on the six pillars of Education, Skill Development,
                                  Employment and Livelihood, Healthcare, Rural
                                                                        Employment & Livelihood, Healthcare, Rural
                                                                        Development, and Sustainable Agriculture are
                                  Development, and Sustainable Agriculture are
                                                                        ins
                                  institutionalized as Project Akshar, Saksham, titutionalized as Project Akshar, Saksham,
                                  Pragati, Arogya, Saakar, and Bhoomi.  Pragati, Arogya, Saakar, and Bhoomi.
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